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Provide a 6 pages analysis while answering the following question: History and Business of Amazon. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is requ
Provide a 6 pages analysis while answering the following question: History and Business of Amazon. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Amazon.com was founded by Jeff Bezos who initially started the company in his garage after leaving a well-paid job in the New York City at hedge fund firm. Jeff Bezos was not a born entrepreneur, he graduated from Princeton University and began to work in the field of computer science on Wall Street moving on to become the vice president at Bankers Trust (Byers).
Due to his interest in the rapid use and growth of Internet technology, he devised the idea of Amazon.com. Thanks to the idea generated by Jeff Bezos, he quickly gained the identity of being the prominent entrepreneur who devised the dot-com idea and made him a billionaire soon. It started off as the bookstore initially and has now transformed into the largest online retailer of the world as well. It has expanded its operations in a variety of ways and offers millions of online books, movies, songs, merchandise and just about anything. It can be safely concluded that Amazon has converted into an ‘everything store’ where merchandise of every kind is traded online. Shoppers are offered convenience that has the facility of shopping for almost anything online and can easily download books, games, and films to even their portable devices such as tablets or smartphones. Other products such as self-publishing and online advertising are also offered on Amazon.com.
Therefore, the customers’ Amazon Inc serves have been stated in the mission statement itself, which are consumer customers, seller customers, and the developer customers. Therefore, Amazon Inc is a platform which does not only let the customers download and buy the merchandise but at the same time gives them a platform to sell their merchandise online as well to the interested customers.
