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Provide a 6 pages analysis while answering the following question: Ici-Fili, Russian Ice Cream Producer. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract i
Provide a 6 pages analysis while answering the following question: Ici-Fili, Russian Ice Cream Producer. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. An evaluation of the competitive environment will be done by conducting an industrial analysis of the Russian ice and food/snack producing industry. The research will conclude with recommendations of the strategies that Ici-Fili could employ to get to the next stages of its growth.
Upon the analysis of Ici-Filis strategy, there are some strengths and weaknesses that are identified in its internal structures. SWOT analysis is one of the most important methods of examining the key variables of a company in relation to its environment (Bohm, 33)
Ici-Fili has a long-standing expertise and history with the Russian customer base. They have consolidated their control over the markets through the years of Soviet rule which made them one of the few ice cream producers in the country. Ici-Fili controls 8% of the Russian ice-cream market which is quite high, because of the size of the country.
Ici-Filis new approach towards privatization has also allowed it to raise much-needed capital to fund the companys operations. This has led to the current status where the company seeks to raise an extra $50 million in capital to fund its expansion drive.
Ici-Fili also has some control cost strengths that it apparently inherited from the Soviet era. It produces at very low costs and remains in control of its costs. This means that it can always maintain low prices and vary them to meet its expectations.
Ici-Fili seem to have inherited some structural weaknesses that can be traced back to the advantages it enjoyed in the Soviet era. First of all the technology, the company has been using is not the best. This is because for a company of the caliber of Ici-Fili which has the vision of expanding to other parts of the world, there is the need for them to maintain strong and efficient equipment and systems. The current stock of equipment imported from Denmark does not seem to be sufficient to meet the expansion capacity that has the company seeks to attain. . .
