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Provide a 7 pages analysis while answering the following question: British Airways Company Profile. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is req
Provide a 7 pages analysis while answering the following question: British Airways Company Profile. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. British Airways .trades its shares on the London . Stock Exchange and is also a member of the International .airline's group. However, the company has had its fair share of challenges. This is because it operates in an industry that is rapidly evolving and is therefore highly competitive. In such a field, it is a difficult task to maintain a sustainable global enterprise. It has therefore been essential for the company to review policies so that it can be able to cope with the changes in the industry and at the same time maintain its position in the competitive environment (Britishairways.com).
The last quarter of the 20th century has seen a whole lot of changes being experienced in the transport sector. These changes have contributed to a number of issues that are being experienced in the aviation transport industry today (Kamarth & Tornquist, 2004, p23). The industry is having challenges from different fields such as social, environmental and technological technicalities. The social issues that are facing the industry are many. One of the social issues is the financial crisis which caught the industry by its neck. The financial crisis makes prices to keep fluctuating and therefore players in the industry can never be sure of the outcome of a financial year. In 1997, there was the Asian financial crisis that affected the industry considering that Asia was an emerging market for companies in the industry. 2009 was one of the least profitable years because the economic crisis in the world had hit very hard (Belobaba, Odoni, & Barnhart, 2009, p41).
The financial crisis is a macro-economic instability that is facing the industry. Another macro-economic instability that is facing the aviation transport industry is terrorism. This issue was a result of the 9/11 bombing in 2001. Ever since then, the industry has been under immense pressure from the public to tighten security and ensure that their .clients travel safely from any sort . of terrorist attack (British . Airways 2012. 8).
