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Provide a 7 pages analysis while answering the following question: Southwest Airlines Co. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

Provide a 7 pages analysis while answering the following question: Southwest Airlines Co. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. On the other hand, while organizations may put much effort in improving the various internal factors that affect their operations, it is impossible for them to alter the various events that take place in the outside environment. The strengths and weaknesses of an organization are part of its internal environment while the opportunities and threats that it faces are within its outside environment. The article “Company Profile: Southwest Airline Co.” by MarketLine, reviews both the internal and external factors that affect the success of the company.

According to the author of the article, the operating strategy employed by the company, which has promoted the achievement of reliable on-time operation and high asset utilization, forms part of the internal environment of the company that has allowed it to venture into profitable markets and yield greater revenues (MarketLine, 2015). However, the author is keen to pin-point the intense competition within the external environment which is likely to cause adverse effects on the operating results, liquidity, and financial condition of the company. Since the company has no control over the external environmental factors including competition, it is important to capitalize on the presented opportunities in order to increase performance and thus outdo its competitors.

2. Does the author appear to have a particular point of view or approach to the topic? Does this seem to be persuasion or does the author seem to be making a relatively objective effort to answer reasonable questions readers may have about the topic?

The author has taken an objective approach towards the topic, with a clear review of both the internal and external factors within the business environment that may affect performance (Abdelghany & Abdelghany, 2012). With the use of a SWOT analysis, the author has been able to review the strengths, weaknesses, opportunities, and threats that may affect the business.

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