Provide a 8 pages analysis while answering the following question: Understanding the Consumer Perception about Joes Wraps & Subs. Prepare this assignment according to the guidelines found in the A

Provide a 8 pages analysis while answering the following question: Understanding the Consumer Perception about Joes Wraps & Subs. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The marketing research problem is to ascertain the consumers’ perceptions about the organization and determine its weak areas vis-à-vis other competitors. Specifically, this research seeks to provide answers to the following questions:

1. How often do people purchase a meal at Joe’s?
2. About how much do they spend there per visit (per individual)?
3. Overall, how satisfied are they with Joe’s?
4. How do they rate Joe’s Wraps and Sub’s performance on the following various aspects?
5. Competitive price
6. Convenience of location
7. Variety of sandwiches
8. The freshness of sandwich fillings
9. Speed of service
10. Taste of subs
11. Taste of wraps
12. Uniqueness of sandwiches
13. What recent advertising do they recall, and/or where do they recall noticing advertising? (Joe’s uses the following advertising: Yellow Pages, billboards, newspaper ads, and coupons)
14. What is the demographic profile of the sample?

After the discussion with Joe’s management, Descriptive Research design is adopted for this project. The research aims to understand consumer’s perceptions about Joe’s on various parameters such as price, the convenience of location, variety in menu, taste, freshness of fillings, and uniqueness of products. The questionnaire would be administered through telephonic interviews. In the questionnaire, both comparative and non-comparative scaling techniques are used. Comparative Scaling technique is used to understand how consumers perceive the price and uniqueness of Joe’s sandwiches vis-à-vis its competitors. Non-comparative scaling is used to rate various dimensions of Joe’s products/services per se. In the scale, there is an odd number of categories in which middle-scale position is designated as neutral, ‘the presence of which [neutral category] might have a significant effect on response’ (Patten, 2001). The questionnaire is designed keeping in mind the telephonic interview mode of data collection.&nbsp.