Provide a 8 pages analysis while answering the following question: WalMart Strategic Audit. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

Provide a 8 pages analysis while answering the following question: WalMart Strategic Audit. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. b. Top Management

III. EXTERNAL ENVIRONMENT:

a In order to analyze the strategic situation first of all SWOT analysis have been under taken, which I have presented as under:

SWOT Analysis of the Wal-Mart Company

STRENGTHS

Strong Brand name.

Extended customer in more than 200 countries.

Use of SAP R/3 Enterprise Resource planning software

Low threat of new entrants.

Continuous training programs for employees.

High budgets of advertising and promotion.

Good relations with media.

Web based presence.

WEAKNESSES

Subsidiaries create legal and territorial problems.

Lack of funds for regional suppliers to continue expansion

Old image still exists.

Inconsistent marketing message.

OPPORTUNITIES

Expansion in shape of introduction of new and innovative products.

Expanding market due to globalization.

THREATS

Current economic climate.

Results to be achieved in future can be less than projected

"The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies.

SO strategies use a firm's internal strengths to take advantage of external opportunities.

WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities.

ST Strategies use a firm's strengths to avoid or reduce the impact of external threats.

WT Strategies are defensive tactics directed at reducing internal weaknesses and avoiding environmental threats." (David, 180-181)

SWOT Matrix:

External Opportunities (O)

1. Double-digit growth rate in retail market in Central and North Europe.

2. Consumption of 70 cans per capita annually.

External Threats (T)

1. Moderate threat of substitutes.