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Provide a 9 pages analysis while answering the following question: Enviro Golf Tees. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.
Provide a 9 pages analysis while answering the following question: Enviro Golf Tees. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Global warming is a real threat. In conducting business, it must be in accordance with nature’s cycle of destroy-and-replace-itself. We cannot just ignore nature and conduct our own business no matter what happens.
This product is revolutionary. Biodegradable golf tees are a rare product. Golf enthusiasts know what happens out there in the field. They play and throw away those things afterward, replacing the trees with new ones. So producing these “toys” and discriminately throwing them after use is tantamount to worsening global warming. We have to help the “green movement” by minimizing the production of non-biodegradable materials, producing biodegradable ones and helping reduce the surplus inventory of goods in plants and industries. Concerned people and blocs will commend what we will be doing business.
“Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, service, and ideas.” (Dibb, et al, cited in Zairi, 1996, p. 5)
Activities of Enviro Golf Tees in the immediate future will revolve around this concept: creation, distribution, promotion, and pricing of a state-of-the-art environment-friendly golf tee. Marketing a product with the objective of helping preserve the environment is the primary goal. However, the company will go through the process of regular marketing, surveying the psychology and culture of consumers and people, and making moves that will lead the company to a determined future.
“Marketers must constantly assess their customers’ requirements and be prepared to modify their marketing activity accordingly. An assessment of marketing opportunities is an ever-evolving process requiring regular revision and updating.” (Zairi, 1996, p. 5)
Marketing of the product will be primarily based on a wholesale basis, not .piece-by-piece.
