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Public Relations
Marketing and Public relations have alot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with.
Identify the following.
Purrpose of the campaign.
Type of message
Evaluate your response
Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
Now think about an example of a PR campaign ad you are familiar with. Identify the following
Purpose of campaign
Type of message
Evaluate your response
Has the ad shifted your thoughts or feelings about the product/service? Why or Why not?
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