Public relations ________. is a research-based social science is a management function is socially responsible All of the above. None of the above.

1. Public relations ________.
2. is a research-based social science
3. is a management function
4. is socially responsible
5. All of the above.
6. None of the above.
7. The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.
8. marketing
9. relationship management
10. advertising
11. human relations
12. integrated marketing communications
13. The "Got 2B Safe!" program ________.
14. coincided with the launch of a new line of child-abduction prevention products
15. was closely aligned with Honeywell International's mission statement
16. featured a famous Hollywood actor as its leading spokesperson
17. a and b
18. b and c
19. "Meltdown Monday" refers to ________.
20. the failure of a nuclear power plant in Pennsylvania
21. the day the global warming treaty was rejected by the U.S. Senate
22. the day Wall Street reacted to the financial problems of AIG
23. when a well-known ice cream maker lost all electricity at its biggest storage facility
24. the government's response to Hurricane Katrina
25. The execution phase of the public relations process is known as ________.
26. communication
27. propaganda
28. evaluation
29. research
30. planning

6.Decision-making based on research is known as a(n) ________ approach.

1. a. theoretical b. heuristic c. experiential d. cognitive e. foolhardy
2. ________ is one of the four steps in the public relations process.

a. Publicity b. Planning c. Promotion d. Programming e. Propaganda

1. Practitioners who act for the good of a relationship, rather than just one side of a relationship, are fulfilling a(n) ________.
2. independent endorsement
3. press agent role
4. consultant's role
5. manager's role
6. boundary spanning role
7. According to a 2000 PRSA/IABC survey, the most important ingredient in job satisfaction was ________.
8. making a good income
9. earning the respect and recognition of others
10. creative opportunity
11. personal satisfaction from a job well done
12. career advancement
13. When faced with allegations that its response to Hurricane Katrina had been inadequate, officials with the American Red Cross ________.
14. conducted an internal investigation
15. denied the allegations and said "no comment"
16. announced a series of reforms and met with their chief accuser
17. a and b
18. a and c

1. Postmodern critics of public relations say _____.
2. the profession is no longer relevant
3. not all public relations activity occurs within the workplace
4. it is all about marketing
5. All of the above.
6. None of the above.
7. According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________.
8. a. professionals b. technicians c. specialists d. managers e. practitioners
9. According to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?
10. writing
11. planning
12. marketing communications
13. maintaining an organization's reputation
14. linking communication strategies to organization goals
15. The attempt to have a viewpoint accepted at the exclusion of all others is ________.
16. publicity
17. propaganda
18. public information
19. press agentry
20. public relations
21. Theodore Roosevelt is remembered for ________.
22. his "Declaration of Principles"
23. writing Crystallizing Public Opinion
24. cultivating public opinion more than his predecessors
25. inventing press agentry
26. creating the Creel Committee

1. Who was known as the "father" of public relations?
2. Shelly Spector
3. Woodrow Wilson
4. Barry Spector
5. Edward Bernays
6. None of the above.
7. Edward L. Bernays' critics claimed that he ________.
8. was dishonest
9. didn't understand the plight of poor people
10. was a Nazi sympathizer
11. was sexist
12. was too self-promotional
13. Doris Fleischman was the wife and influential business partner of ________.
14. Ivy Ledbetter Lee
15. George Parker
16. George Creel
17. Edward L. Bernays
18. P.T. Barnum
19. "Torches of Freedom" refers to ________.
20. a Liberty War Bond campaign
21. an effort to make it socially acceptable for women to smoke cigarettes in public
22. a public relations tactic used to raise money for the Statue of Liberty restoration
23. the slogan of the Office of War Information
24. the nickname given U.S. propagandists during World War I
25. According to Census Bureau estimates, what will be the largest minority group in the United States in 2020?
26. Native Americans
27. Hispanics/Latinos
28. new immigrants from non-European nations
29. Asian/Pacific Islanders
30. Black Americans

1. A public in public relations is defined as ________.
2. any group of people with more than one member
3. any organized special interest group
4. any group in which members have a chance of being selected for a focus group
5. any group that represents a larger group in society
6. any group whose members share a common interest in a particular situation
7. Demographics describe things such as ________.
8. income and gender
9. opinions and attitudes
10. age and race
11. a and c only
12. All of the above.
13. A group that can directly influence your organization's abilities to achieve its goals is known as ________.
14. a primary public
15. an intervening public
16. a latent public
17. an aware public
18. a secondary public
19. Employees are usually considered ________.
20. a traditional public
21. a nontraditional public
22. an internal public
23. a and b only
24. a and c only
25. The group that spends the most money are consumers ages ________.
26. 18-25
27. 26-34
28. 35-44
29. 45-54
30. 55-64