Public relations and public opinions are cyclical of each other, meaning you cannot have one without the other.

Public relations and public opinions are cyclical of each other, meaning you cannot have one without the other. Public relations job is to help maintain the public opinion, reputation, of the company. In order for this cycle to work public relations has to establish an image and then wait to see how the public responds with their opinion. When PR hears the public opinion on the reputation of the company they adjust and begin again.