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Public Relations Essay
Read the case study, “Is it Management or Public Relations” (Shafritz, Russell, & Borick, 2012, pp. 316- 319), and answer the following two questions posed at the end of the case study.
1. Is public relations as practiced by government leaders a new management skill or just one that is newly required?
2. Can you offer recent examples of “defining moments” of public officials or candidates for public office?
Write a 2- to 3-page (in addition to the title and reference pages that you must include) minimum response in essay form that takes into account your synthesis of the case study supported by the module content. In other words, you should reference key concepts from the module with in-text citations to support your answer. APA format