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QUESTION

Purpose of AssignmentThis assignment is meant to give students an understanding of how to build a marketing plan. This week students will create the first half of the marketing plan, which addresses t

Purpose of Assignment

This assignment is meant to give students an understanding of how to build a marketing plan. This week students will create the first half of the marketing plan, which addresses the situation analysis, segmentation, and positioning.

Assignment Steps

Create the first half of a marketing plan for a new product or service that is not currently on the market in 1,400 words. 

Include the following:

  • An executive summary
  • A description of the product or service
  • The situation analysis including an environmental scan and competitive analysis
  • A segmentation of the market and selection of a target audience
  • A positioning statement for the selected target audience

Format your paper consistent with APA guidelines.

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