Q1) Banner Ads today are: a) Highly targeted including retargeting b) Have reduced costs (via ad networks) c) Have new and various ad formats that increase responses d) All of the above

Q1) Banner Ads today are:  

a) Highly targeted including retargeting   

b) Have reduced costs (via ad networks)  

c) Have new and various ad formats that increase responses  

d) All of the above   

Q2) The cashe-and-play delivery system of Superstitial Ads could be described by:  

a) The semi-transparent nature  

b) The easy opt-out buttons    

c) All of the above   

d) None of the above  

Q3) Real time bidding refers to: 

a) Bidding on Ads in real time   

b) Bidding on Ad space impression intent in real time

c) Bidding on Ad creatives in real time  

d) Bidding on Ad creatives displayed on Ad space and its impression in real time   

Q4) In programmatic advertising, the DSP is the:  

a) Advertiser side  

b) Publisher side

c) Third party data provider side 

d) All of the above 

Q5) The Ad Network: 

a) Is a market place for buying and selling Ads

b) Aggregates the Ad inventory and package it up to sell   

c) Provides a layer of technology to enable real-time bidding 

d) None of the above   

Q6) The Ad Exchange: 

a) Is a market place for buying and selling Ads 

b) Aggregates the Ad inventory and package it up to sell   

c) Provides a layer of technology to enable real-time bidding 

d) Exchanges impressions information through 3rd party data directly with advisors     

Q7) Google Ad Sense tool is used to:

a) Sell Ad inventory  

b) Buy Ad inventory   

c) All of the above  

d) None of the above   

Q8) Retargeting involves: 

a) Displaying Ads to previous visitors of site  

b) Enables an advertiser to reach its high intent audience 

c) All of the above  

d) None of the above   

Q9) Retargeting is:  

a) A lower funnel objective 

b) An upper funnel objective 

c) None of the above  

d) All of the above   

Q10) Ad inventory is: 

a) Impressions of Ad space   

b) Publishers’ Ad space  

c) Advertisers Ad creatives  

d) Both b and c above  

Q11) On a PPC paradigm, the acquisition cost of a customer is: 

a) Average Cost per click CPC 

b) Total Ad spend of a campaign / total number of clicks   

c) Conversation rate    

d) Ad spend of campaign / total number of conversions   

Q12) The following is true about Acquisition cost: 

a) It is incurred once during the CLTV of a customer   

b) Is a marketing cost that is subject to the retention rate   

c) Is a marketing cost that is subject to the discount factor   

d) Both a and c above  

Q13) Creative higher traffic sites:

a) Remarketing to visitors interested in specific products    

b) Remarketing to customers to upsell   

c) Remarketing to customers to inform and retain    

d) All of the above   

Q14) Retargeting requires a technology that heavily resides in:  

a) Demand side platform and data management platforms 

b) Supply side platform and data management platforms  

c) None of the above     

d) All of the above   

Q15) Location-based-advertising requires a technology that heavily relies on: 

a) Demand side platform and data management platforms  

b) Supply side platform and data management platforms  

c) None of the above     

d) All of the above   

Q16) Which of the following used for tracking mobile user’s locations for adverting purposes: 

a) Device UDID

b) Device IDFA  

c) All of the above   

d) None of the above 

Q17) Tracking your coordinates could happen when: 

a) Browsing a website     

b) Using an app    

c) Using a public wifi     

d) All of the above   

Q18) Google Double Click is an Ad Exchange market place for buying and selling Ad inventory: 

a) True     

b) False  

Q19) Demand side platform manages campaigns across all exchanges: 

a) True     

b) False 

Q20) Marketing assets are the creative files used for the advert: 

a) True     

b) False