Qualitative considerations often play into capital investment analysis. Reflect on an investment that a company you are familiar with has made.

Qualitative considerations often play into capital investment analysis. Reflect on an investment that a company you are familiar with has made.How do qualitative considerations play against those that are quantitative? What factors influence how different parties value these considerations?In total, no more than 250 words. Answer in 2 or 3 paragraphs is enough. Just get the point across and is mostly opinion. No references needed