Quality Progress, February 2005, reports on the results achieved by Bank of America in improving customer satisfaction and customer loyalty by...

Quality Progress, February 2005, reports on the results achieved by Bank of America in improving customer satisfaction and customer loyalty by listening to the “voice of the customer.” A key measure of customer satisfaction is the response on a scale from 1 to 10 to the question: “Considering all the business you do with Bank of America, what is your overall satisfaction with Bank of America?