Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities". Retrieved from Harvard Business Publishing. Link to Article Should Flare introduce a new product in

Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities". Retrieved from Harvard Business Publishing.

Link to Article

• Should Flare introduce a new product in 2009? Why or Why not?
• Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.
• What advertising budget would you recommend for the Savvy introduction?