Quest 6

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

•   In your own words, how would you describe “ambush marketing”? Include two examples with your description.

•   What are the advantages and disadvantages (risks and consequences) of ambush marketing?

•   What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

•   Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?

  Explain.

•   Can ambush marketing be both intentional and unintentional? Explain.

•   As a leader of an organization, would you allow the practice of ambush marketing? Explain.

  Be sure to demonstrate a clear analysis as you address each question. Use APA style to format