Question 1 - 'Strategy is really just careful thinking about business problems' (John Kay, Financial Times, 3 January 2012). Explain this verdict.

Question 1 - 'Strategy is really just careful thinking about business problems' (John Kay, Financial Times, 3 January 2012). Explain this verdict.

Question 2 - 'It is sometimes suggested that 'strategy is easy, implementation is difficult'. Explain whether you agree with this verdict.