Question 1 1 pts Which of the following phases of the information-management process is NOT part of the marketing research process?

Question 1

1 pts

Which of the following phases of the information-management process is NOT part of the marketing research process?

The specification of what information is needed.

The collection of the information

The analysis of the information

The use of the analyzed information

The interpretation of the information

Question 2

1 pts

A company wants to identify the market for a new candy bar and commissions a survey of 1000 middle-school students from three cities. In this case, all middle-school students in the three cities are the _____ for the market research

population

sample

control group

census

focus group

Question 3

1 pts

Which of the following currently uses market research?

retail companies

political institutions

religious organizations

not-for-profit organizations

all of the above

Question 4

1 pts

The primary reasons for studying marketing research include:

Some may pursue a career in marketing research.

Knowledge of the marketing research makes for a "smarter" consumer.

Managers should know the benefits and limitations of marketing research

Managers should gain an appreciation for the marketing research process

All of the above are reasons for studying marketing research.

Question 5

1 pts

Which of the following is TRUE for marketing research ethics?

All research methods that are legal are ethical.

Sugging is ethical under certain conditions.

A research method may be unethical even if it is legal.

Advocacy research is not necessarily unethical.