QUESTION 1 (CASE STUDY) - Refer to the critique paper provided. 1. How do the Millennial's characteristics influence their buying behaviour? 2. Discus the behavioural and psychological factors that wo

QUESTION 1 (CASE STUDY) - Refer to the critique paper provided.

1. How do the Millennial's characteristics influence their buying behaviour?

2. Discus the behavioural and psychological factors that would influence Millennials responses to marketing campaigns.

3. How does customer relationship strategy affect Millennials purchasing decisions?

QUESTION 2 (PAPER CRITIQUE) - Refer to the critique paper provided.

1. Is the title of the article appropriate and clear?
2. Is the abstract specific, representative of the article, and in the correct form?
3. Is the purpose of the article made clear in the introduction?
4. Do you find errors of fact and interpretation?
5. Is all of the discussion relevant?
6. Has the author cited the pertinent, and only the pertinent, literature? If the author has included inconsequential references, or references that are not pertinent, suggest deleting them.
7. Have any ideas been overemphasized or underemphasized? Suggest specific revisions.
8. Should some sections of the manuscript be expanded, condensed or omitted?
9. Are the author’s statements clear? Challenge ambiguous statements. Suggest by examples how clarity can be achieved, but do not merely substitute your style for the author’s.
10. What underlying assumptions does the author have?
11. Has the author been objective in his or her discussion of the topic?