Question 1 What strengths can you identify at Southwest Airlines? Why do you think Southwest is one of the most admired airlines in the world?

Question 1

What strengths can you identify at Southwest Airlines? Why do you think Southwest is one of the most

admired airlines in the world? What weaknesses or problems do you see at Southwest Airlines?

Question 2

What are the key policies and operating practices underlying Southwest's efforts to implement and execute

its low-cost/no frills strategy?

Question 3

How would you characterise the company's culture? What are its key elements? Is Southwest a strong

culture company? Why or why not? What problems do you foresee in sustaining the culture, now that Herb

Kelleher, the company's spiritual leader, is starting to take a backseat?

Question 4

Should Southwest management take any additional actions to grow the company's business or attract higher

levels of passenger traffic on its flights?