Question 2: Product offering and targeting (30 marks, 300 words) A. Discuss the three levels of a product by using Starbucks’ Vanilla Latte as an example. (15 marks) B. Discuss the four targeti

Question 2: Product offering and targeting (30 marks, 300 words)

A.    Discuss the three levels of a product by using Starbucks’ Vanilla Latte as an example. (15 marks)

B.     Discuss the four targeting strategies. Which targeting strategy does Starbucks use for its Vanilla Latte beverage? Justify your answer. (Check Starbucks website if you are not familiar with this product) (15 marks)