Question One Tell us your favorite brand. Give a full description of this brand and why it is your favorite.  Question Two Describe your favorite brand’s promise.  Remember that a brand promise not th

Question One

• Tell us your favorite brand. Give a full description of this brand and why it is your favorite.  

Question Two

• Describe your favorite brand’s promise.  Remember that a brand promise not the same as slogan or tagline.  What elements of the brand convey this message to you. 

Question Three

• Name and describe three brand touchpoints. Explain why these are important to support the brand.