Question style:

Question style:

All questions are critical analysis questions that require you to develop an argument for or against the proposition in the question and to support your argument with empirical and theoretical evidence. A good strategy is to define the scope of the issue addressed by the question, put the case for, the case against and to draw some overall conclusions, which may be qualified rather than accepting or rejecting the proposition outright, depending on your interpretation and assessment of the issue. The emphasis in this type of assessment is not to establish how much you know, but how well you understand what you know and your ability to make a well-supported argument with critical judgement.

1. Critically evaluate the co-creation role of the customer in the process of service development.
2. The challenge of 'eco-design' is to change the way organisations think about product development. Critically discuss.
3. The most appropriate form of organisation of product development team depends on the development objectives. Critically discuss.