Question Two factors are critical to developing trust in collaborative relationships involving logistics, reliability and character based trust.

Question

Two factors are critical to developing trust in collaborative relationships involving logistics, reliability and character based trust. Individuals procure logistics services in very simple scenarios, consider the example of hailing a taxi to provide transportation. In these scenarios, individuals pay for to be transported from one location to another. Recently, Uber has emerged as a competitive threat to traditional taxi services. In considering the selection of one transportation service over another, trust is a consideration. Contrast Uber and traditional taxi services through the lens of character based trust. More on Uber and taxi services is available online here.

Please limit your answer to 100 words or less.