What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mass customization decision.

QUESTION 1

What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mass customization decision.

QUESTION 2

Part of the dynamics of leadership include dealing with innovation. Explain the 4 Ps of innovation. Give an example of a product that has gone through an innovative change. Which one of the 4 Ps of innovation did the product go through in order to produce an innovative change? Is there any overlap with another one of the Ps? If so, which one? Explain.

QUESTION 3

What are the different network perspectives in innovative research? Why do authors differ in how they define innovation networks? How can networks influence actions of its members?

QUESTION 4

Explain the difference between rationalist and incrementalism strategy. Who are the main protagonists of the theories? How have the debates regarding these theories had implications for management?

QUESTION 5

Explain the importance of Mintzerg’s structural archetypes? How did these categories have implications for innovation management? How does Mintzberg’s models provide information about which firms are likely to fail?

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