quote very sparingly. Be concise. This should be a 5-7 page APA paper and a 5 minute Voice summary. SUMMARY: Summarize the case.

Team Case Analysis

There are at least five sections to this assignment. quote very sparingly. Be concise. This should be a 5-7 page APA paper and a 5 minute Voice summary.

SUMMARY: Summarize the case. Identify the main point (as in "What's your point?"), thesis, or conclusion of this case. (5 points)

SUPPORT: Do significant research outside of the book and demonstrate that you have in a very obvious way. This refers to research beyond article itself. This involves something about the company/organization/individual or other interesting related area. Show something you have discovered from your own research. Be sure this is obvious and adds value beyond what is contained in the case itself. (10 points)

EVALUATION: Apply the concepts from the appropriate chapter. Hint: The appropriate chapter is the same number as your case. Be sure to use specific terms and models directly from the textbook in analyzing this case and include the page in the citation. (15 points)

QUESTIONS: Address all the case questions. Be sure to answer each question fully. (15 points)

SOURCES: Include citations on the slides and a reference slide with your sources. Use APA style citations and references. (5 points)

The paper must be in Word and include titles corresponding to the headings above.

Grading

A - Every point in this section is met.

B - One point is missed, but the remainder of the requirements is well met.

C - More than one point is missed. The presentation and presenter cover the material but only adequately.

D - The presentation misses many of the requirements and the presenter is not well prepared.

F - The presentation was turned in but does not demonstrate that much work was done prior to class.

The student was not in class to present the case.

Chapter 4 cases:

Content Pirates Sail the Web

Content Pirates Sail the Web

More than 11 million HBO subscribers watched each episode of Game of Thrones in 2012, but another 3.7 to 4.2 million were able to watch the same shows without paying a cent. They were watching pirated versions of each episode that were made available by companies specializing in distributing digital content for free without paying the owners and creators of that content for using it. Television shows, music, movies, and videogames have all been plundered this way.

Such "content pirates" have sailed the World Wide Web since its earliest days, but today they are bolder, faster and better equipped than ever. The antipiracy and security firm Irdeto detected 14 billion instances of pirated online content in 2012, up from 5.4 billion instances in 2009.

Pirated content threatens television industry profits, much of which comes from subscription fees on cable channels like HBO and USA. Viewers watching pirated versions of shows are less likely to pay for cable subscriptions or to buy movies or rent them from services such as Netflix. According to one estimate, pirated content costs the U.S. economy $58 billion a year, including theft of content, lost entertainment jobs and taxes lost to federal and state governments.

The explosion in pirated TV shows and movies has been made possible by faster Internet speeds. Longer videos can be downloaded within minutes from peer-to-peer networks and online cyberlockers. A great deal of illegal content, including live sports, is also available through instant streaming. Online ad networks also help finance piracy by placing ads on sites that traffic in unauthorized content. A summer 2012 study commissioned in part by Google found that 86 percent of peer-to-peer sharing sites depend on advertising for income.

© Eldeiv/Shutterstock

One of the biggest content pirate sites is The Pirate Bay, based in Sweden, which offers free access to millions of copyrighted songs and thousands of copyrighted movies. The Pirate Bay uses BitTorrent file-sharing technology, which breaks up large computer files into small pieces so they can zip across the Web. In April 2014, The Pirate Bay had over 6.5 million registered users and was the 87th most trafficked site in the world. There have been many legal efforts to shut it down, but The Pirate Bay finds ways to keep going.

What can be done to stop this pirating? Google adjusted its search algorithm to obscure search results for sites with pirated content. NBCUniversal uses armies of automated "crawlers" to scour the Web for unauthorized videos and also applies "content recognition" technology to its programming, which it then passes on to video sites like YouTube to help block illegal uploads. NBC sends out digital snapshots of its shows to YouTube and other video sites to prevent users from putting up copyrighted shows. The five major Internet service providers, including NBC's parent company, Comcast, initiated an alert system which notifies users suspected of piracy and results in progressive penalties, including slowed Web access in some cases. Digital content owners are taking much harder stance with advertising networks and payment platforms supporting piracy to encourage them to close down ad-funded pirate sites.

New products and services have made pirated content less attractive. High-quality content now can be streamed for a small fee to both tethered and mobile devices. Apple's iTunes made buying individual songs inexpensive and easy, while new subscription-based services such as Spotify and Rhapsody have attracted 20 million paying subscribers. Netflix and other video services offer access to movies and television shows at low prices. Right now content pirates are still sailing, but new and better ways to listen to music and view videos may eventually put them out of business.