Read article and answer the question , DUE 02/21 , APA style , 2 pages1. What does BEworks do and how is it different from typical consulting firms?2. Why is business experimentation important?3. What

Read article and answer the question , DUE 02/21 , APA style , 2 pages

1. What does BEworks do and how is it different from typical consulting firms?

2. Why is business experimentation important?

3. What are the principle of business testing?

4. Describe the luxury cosmetics industry and BEworks’s client engagement?

5. Which test is suited for BEworks’s client? Why?6

6. What are some ethical considerations regarding business testing?