read sequentially, 11 to 14, Bank of the Desert (B) The consultants suggested changes, including the use of "market opportunity potentials" - what

read sequentially, 11 to 14,

Bank of the Desert (B)

1. The consultants suggested changes, including the use of "market opportunity potentials" - what are these, and why might they be better than budget targets?
2. Explain the customer retention opportunity metric - how why do you think it is a good metric? Do you have any criticisms of this metric?
3. Overall, having considered the consultants' presentation, what aspects of the recommendations would you accept and/or reject? Please explain with examples.

• Attachment 1
• Attachment 2
• Attachment 3
• Attachment 4