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QUESTION
Read the Case Study on page 189 of your textbook quot; Fairfield Inn by Marriott quot; and answer the quot;Case Questionsquot; on page 90.
1. Develop a sales program which Fairfield Inn could use to expand their sale of franchise hotel units.
Show more 2. What sales program might be best for Fairfield Inn to expand their customer awareness?
3. What kind of marketing research would be appropriate for Residence Inns or Courtyard motels?
4. Discuss how you would marketing research instrument for Marriott and their hotel systems.
