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QUESTION

Read the case study, "The Middle by Corporation," (Attached). As stated in the case, Middleby is exploring the possibility of adding casual dining chains to its targeted base. 250-300 word onlyDiscuss

Read the case study, "The Middle by Corporation," (Attached). As stated in the case, Middleby is exploring the possibility of adding casual dining chains to its targeted base. 250-300 word only

  • Discuss the differences they might encounter from their current target market of fast food restaurants to this new target market.
  • Do you believe that this is good move on their part? Why, or why not?

This article explains the importance of moving on from the traditional sales funnel concepts.

TEXT BOOK

Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South -Western

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