Read the Case Study: Zara International Case Bourgeois Chapter 1 The case examined the differences between Zara and rival quot;The Gapquot;.

• Read the Case Study: Zara International Case Bourgeois Chapter 1
• The case examined the differences between Zara and rival "The Gap".  Once you have read through the case in Chapter 1 and respond to the following questions:

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• Discuss how of Zara has been able to establish a sustainable competitive advantage
• Identify and discuss the role that technology and information systems play in creating and maintaining Zara's competitive advantage
• Discuss where Zara has succeeded where others such as Gap have failed... consider what role, if any information systems paly in this success.
• Discuss how Zara creates and maintains a relationship with their customers. Consider the role that technology plays in facilitating the relationship with the customer. Discuss how other firms in other product groups or industries might use these same techniques to develop deeper relationships with their customers