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Read the EuroDisney Case and in approximately 4 pages (double spaced; 12pt font) analysis using the questions below as headers to your analysis sections. A reference page should also be included
Read the EuroDisney Case and in approximately 4 pages (double spaced; 12pt font) analysis using the questions below as headers to your analysis sections. A reference page should also be included above and beyond the 4 page analysis.
Needless to say special attention should be paid to the cross cultural factors and theorists from your readings and outside sources. European and Franco-American cultural considerations will be very important. Please site at least 3 textbook or outside references in your analysis (no Wiki please).
While I will not be strict on in-text APA citation style, I do want the references cited properly. Given that this is a communications class, your paper will be graded on clarity, intercultural insight, creativity, spelling and grammar. Please proofread before submitting.
Please title your Word or PDF file: (Your last name_EuroDisney).
CUT & PASTE these 8 sectional headlines for each response:
- What is the BRIEF definition of the overall problem in ONE sentence (like a 140 character Tweet !).
- What do you feel are five KEY facts presented in the case?
- What ADDITIONAL or MISSING facts do you wish you had ?
- What was the EuroDisney course of action in the case
- What are the three key Intercultural communications issues presented and how do they relate to selected intercultural THEORY in the text and readings
- What would your alternate courses of action be if you were running EuroDisney
- What do you see as possible advantages & disadvantages of these courses
- If you had to decide on one what do you feel is the BEST alternative course of action.
- Historically most grade reductions are as a result of weak application of specific Intercultural Communications theory application in quetion #5. Please make this question a priority.
The goal is to be concise. So every attempt should be made to concentrate your analysis elements and to avoid repeating large blocks of case text.