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QUESTION
Read the Marketing insight on Google found at the end of Chapter 2. What is Google's core business? What are the pros and cons of managing a diverse of businesses? With a portfolio as diverse as Googl
Read the Marketing insight on Google found at the end of Chapter 2. What is Google's core business? What are the pros and cons of managing a diverse of businesses? With a portfolio as diverse as Google's, what are the company's core brand values? What's next for Google? Where should the company focus its resources?
