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QUESTION
Read the short case, "Free-Product Competitors Challenge Microsoft," located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They ha
Read the short case, "Free-Product Competitors Challenge Microsoft," located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They have not been aggressive in the free-product market. Please answer both questions in 200-300 words.
- Do you think this is a wise decision?
- What should Microsoft do in the future?
- Textbook: Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western
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