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QUESTION

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. In a 10- to 20-slide presentation wi

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. 

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

  • The best possible options for      evaluating a strategic plan
  • Corrective actions that should      be taken to ensure company operations are correctly aligned with the      strategic plan

Include the following in your presentation:

  • How should the company measure      organizational performance?
  • How will the company examine      what progress is being made toward the stated objectives?
  • What criteria will be used when      determining whether company objectives are measurable and verifiable?
  • Based on your knowledge of the      company, what changes should be made to reposition Hoosier Media      competitively for the future?
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