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QUESTION
Regarding setting the budget for integrated marketing communications options: -all you can afford approaches involve setting objectives and then
Regarding setting the budget for integrated marketing communications options:
-all you can afford approaches involve setting objectives and then specifying tasks needed to achieve them?
-incremental technique tries to set budgets based on other firms' decisions?
-competitive budgeting establishes the same budget year after year?
-percentage-of-sales methods tend to ignore the promotion-causes-sales relationship?
