Regardless of which company you choose, must  include an introductory paragraph that gives a description of the product or service the company sells, a quick explanation of the target market they fo

Regardless of which company you choose, 

must  include an introductory paragraph that gives a description of the product or service the company sells, a quick explanation of the target market they focus on, and some indication of the size of the company

, use the "SWOT & TOWS Template" attached here to list the company's strengths, weaknesses, opportunities, and threats. 

In Step 1, you will ONLY fill out the white boxes, not the yellow! Add or delete numbers as needed. Remember that strengths and weaknesses are INTERNAL factors that are true of that particular company. Opportunities and threats are EXTERNAL factors that apply to all competitors in the industry. Be careful here -- if the opportunities listed are specific only to your chosen company rather than to all competitors in the industry, then you may be listing strategies rather than opportunities. Again, please do NOT complete a full TOWS analysis at this point, just focus on the white boxes at the top and on the left in the SWOT & TOWS Template.