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Reply with at least 200 words, citation and reference. Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indi
Reply with at least 200 words, citation and reference.
Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict?
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