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Report Write-Up. Post to file-exchange site. (For details, please see the attachment.) 1. How does color affect perceptions of package weight? How does this, in turn, affect ValuePerceived? [Note:
Report Write-Up. Post to file-exchange site. (For details, please see the attachment.)
1. How does color affect perceptions of package weight? How does this, in turn, affect ValuePerceived? [Note: You may need to watch the video of II-9D. If you take facts from the instructor’s notes &/or video, cite them and include them in your references.]
2. How does color affect mood? You may need to look on Google for a reference. In particular, what is the effect of pink, both in the short-run and the long-run. What is the effect of blue? [Note: You may need to Google this: i.e., “color and mood.” It is not in the videos, & may or may not be in your text. Also cite and reference any materials used.]
3. Consider clothing. How does color affect size one appears to be? How does it affect his/her warmth/coolness? [Same notes as 2 & 3.]
4. How do firms use color to target men vs. women in many common products? That is also discussed in video II-9D. Consider orange & red. Go to Google Images (or a similar location). Find a product clearly targeted at men which uses their “greatest attention-gaining” color (in the product, itself, or its packaging). Similarly find a product clearly targeted at women which uses their “greatest attention-gaining” color. Clip in a picture of each, as well as explain your findings briefly narratively. If possible, use products different from those discussed in class (i.e., the video).
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