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Report Write-Up. Post to file-exchange site. (For details, please see the attachment.) 1. How does color affect perceptions of package weight? How does this, in turn, affect ValuePerceived? [Note:

Report Write-Up.  Post to file-exchange site. (For details, please see the attachment.)

1. How does color affect perceptions of package weight?  How does this, in turn, affect ValuePerceived?  [Note:  You may need to watch the video of II-9D.  If you take facts from the instructor’s notes &/or video, cite them and include them in your references.]

2. How does color affect mood?  You may need to look on Google for a reference.  In particular, what is the effect of pink, both in the short-run and the long-run.  What is the effect of blue?  [Note:  You may need to Google this:  i.e., “color and mood.”  It is not in the videos, & may or may not be in your text. Also cite and reference any materials used.]

3. Consider clothing.  How does color affect size one appears to be?  How does it affect his/her warmth/coolness?  [Same notes as 2 & 3.]

4. How do firms use color to target men vs. women in many common products? That is also discussed in video II-9D.  Consider orange & red.  Go to Google Images (or a similar location).  Find a product clearly targeted at men which uses their “greatest attention-gaining” color (in the product, itself, or its packaging).  Similarly find a product clearly targeted at women which uses their “greatest attention-gaining” color. Clip in a picture of each, as well as explain your findings briefly narratively.  If possible, use products different from those discussed in class (i.e., the video).

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