Research paper for Southwest Airlines

Please use a separate paragraph for each item listed. Include all items; if it’s not applicable, for example, there are no legal issues, discuss it. Fully and properly cite all quotes and ideas per MLA format.

Part 1—Company Discussion

____ Intro: “Company is…” very brief overview of the history, size, number of employees, locations, products, etc.

____ Mission. Quote AND discuss.

____ Vision. Quote AND discuss.

____ Values. Quote AND discuss.

____ Current Business Strategy.

____ Stakeholders. List them. Do not list individual shareholders.

____ Financial overview: 3 years revenues, profits.

____ Financial history: historical stock performance.

____ Debt. Discuss if it’s an issue or not.

____ Patents—only if applicable.

____ Legal issues—are they applicable or not? Do not list lawsuits.

SWOT: (In narrative form)

____ Strengths.

____ Weaknesses.

____ Opportunities.

____ Threats.

Part 2—Industry Discussion

____ Intro: “Blank Company is in the ______ Industry.” Trends, up, down, predictions.

____ Competitor 1: Intro & overview. Market share compared to your company. 3 years revenues and profits.

____ Competitor 2, Market share compared to your company. 3 years revenues and profits.

____ Competitor 3, Market share compared to your company. 3 years revenues and profits.

Part 3—Environmental Discussion (you are not directly mentioning your company)

____ PEST: Overview of outside factors affecting the industry.

____ Political factors affecting Industry.

____ Economic factors affecting Industry.

____ Social factors affecting Industry.

____ Technological factors affecting Industry.

Works Cited Page (Per MLA format), at least five sources, three of which must be from the Course Guide listed below:

Business Source Premiere, Business Insights Global, LexisNexis, Edgar (10K), Investext, Passport, IbisWorld, Mintel, as well as any industry specific database found through the course guide.