Respond to the following in a minimum of 250words: Review Case Study “Turner Test Prep Co,” In the case study, there's little doubt that Jessica's energy and eagerness will eventually propel her to s

Respond to the following in a minimum of 250words:

Review Case Study “Turner Test Prep Co,” 

In the case study, there's little doubt that Jessica's energy and eagerness will eventually propel her to success one day. In the meantime, Jessica shares a common dilemma experienced by all business types, sizes, and experience-related backgrounds: defining the ever-changing preferences and needs of consumer groups.

As an entrepreneur with minimal marketing skills, Jessica has reached out to her peers and those recently enrolled in graduate school for additional input about the premise of her Test Prep company. What are your thoughts regarding the preparation of a preliminary marketing plan?