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Read Chapter 6 pp. 209-213 and 215-227 in Real-World Data Mining Applied Business Analytics and Decision Making.
#1
How have researchers suggested that data analytics can be effective in interpreting qualitative data? What are the drawbacks of using this method with qualitative data and how can these drawbacks be minimized?
#2
What role does Sentiment Analysis play in text-analytics? Explore its broad reaching applications.
#3
Text Analytics and Sentiment Analysis
#4
Natural Language Processing