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Need a 200 words minimum response for each with reference by Friday.
Text: Marketing Strategy, Ch. 1: Marketing in Today’s Economy
#1
Read Ch. 1 of Marketing Strategy: Text and Cases.
Consider the following as you read:
How today's marketers cope with the challenge of increased audience and media fragmentation.
How consumers are better educated thanks to access to more product information on the Internet.
#2
What Is a Market?
#3
Strategic Planning
#4
Research and Analysis
#5
Market Segmentation and Target Marketing
#6
Marketing Program Decisions
#7
Branding and Positioning
#8
Social Responsibility and Ethics
#9
Developing and Maintaining Customer Relationships
Text: Marketing Strategy, Ch. 8: Ethics and Social Responsibility in Marketing Strategy
#10
Read Ch. 8 of Marketing Strategy: Text and Cases.
Consider the following as you read:
Ethics and its importance in marketing.
#11
The Challenges of Being Ethical and Socially Responsible
#12
The Challenges of Being Ethical and Socially Responsible
