Rest Sleep Inc. is a mattress manufacturing firm.

Rest & Sleep Inc. is a mattress manufacturing firm. By manufacturing related products such as bed covers, comforters and quilts, and pillows, it has gained significant competitive advantage as it has managed to create profits in all these markets as well. Rest & Sleep creates a challenge for the other companies in the market by providing unique value through its customer services and warranties. Which of the following terms best describes what Rest & Sleep Inc. is practicing?

Business unit strategy

Market penetration

Corporate strategy

Unrelated diversification

Ruth works for an electronics manufacturing company, Zeeway Inc., whose employees volunteer over 1 million hours per year on initiatives that include environmental conservation, economic empowerment, and literacy programs. Which of the following best represents Zeeway’s initiative?

Competition response strategy

Strategic alliance

Corporate social responsibility

Incremental innovation

Which of the following statements is true of corporate culture?

Put simply, culture is just how things are done in any organization.

Culture proves to be very weak because it cannot inform action without the need for supervision.

It consists of behavioral assumptions that are considered inappropriate for organizational members.

An organization’s culture, by itself, can be regarded as good.