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QUESTION
Review the case called quot;Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget Here's How.quot; The case...
- Review the case called "Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How." The case can be found here. Summarize the case and answer the following questions. Describe the elements of Credit Karma's brand (refer to your textbook regarding branding elements). How did Credit Karma establish its brand in the early days? How does Credit Karma build its brand today? What lessons can we learn about Branding from Credit Karma's story?
