Review the Corstjens and Johnson amp; Johnson articles in this week's Learning Resources://www.forbes.

• Review the Corstjens and Johnson & Johnson articles in this week's Learning Resources:http://www.forbes.com/sites/hbsworkingknowledge/2014/02/24/six-myths-about-customer-loyalty-programs/

• List the loyalty programs you belong to and who you think benefits more from the relationship. Are both parties benefiting equally in the relationship, and if so, how? Why is a mutually beneficial relationship between buyer and seller important to a successful marketing practice? What other strategies might you use as a marketer to strengthen the relationship between you and your customers? Provide a rationale for why you would select these strategies.
• How would a marketing manager or management team overcome the typical difficulties faced in trying to ensure ethical standards? Identify a potential ethical issue related to relationship marketing, and provide an example of an ethical solution for this dilemma. Explain your reasoning.

Be sure to support your work with specific citations from the Learning Resources and any additional sources.