Richard Lynch: Strategic Management, 7th Edition, Pearson Education Case study Resource strategy at GSK: organising capabilities for innovation and...

Question:

-GSK: Glaxo-Smith-Kline is one of the largest MNCs in the pharmaceutical sector - yet it faces increasing competition from smaller drug producing companies, worldwide.  Its CEO tried to implement a strategic change in development of new pharmaceutical products.  Your task is to evaluate the effectiveness of that strategy and to propose alternatives to the strategy chosen

Is this strategy increase sustainable competitive advantage  to GSK?