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Rocket Fuel: Measuring the Effectiveness of Online Advertising Case Question 3a Hot do you create a chart of conversion rates as a function of the...
Rocket Fuel: Measuring the Effectiveness of Online Advertising
Case Question 3a
- Hot do you create a chart of conversion rates as a function of the number of ads displayed to users. Plot conversion rates for those who were in the control group and for those who were exposed to the ad. Group together number of impressions as necessary to obtain a meaningful plot. (Conversion rate means the percentage of unique users who made a purchase.)
