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Rolex is very selective when choosing the retailers that will sell its watches. The company needs to view the retailer in the same way as it views...

Rolex is very selective when choosing the retailers that will sell its watches. The company needs to view the retailer in the same way as it views its end users. The firm needs to be determined intermediaries needs and construct a channel positioning such that its channel offering is tailored to provide ------------ to these retailers

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